The renowned international organization Top Employer Institute has named British American Tobacco (BAT) one of the world’s top 17 employers for the ninth consecutive year.
The global Top Employer certification recognizes employers that provide best practices in employment, enabling employees to develop personally and professionally, while also achieving business results.
Corra Koppe-Starenberg, Chief People Officer at BAT, said after receiving this recognition:
“Being recognized as a global Top Employer for the ninth year in a row – and receiving the recognition in a record 44 certified markets – is a proud moment for BAT. This milestone reflects our unwavering commitment to creating an inclusive, empowering and high-performing environment where our people can thrive and grow. Our success is driven by our employees, and we will continue to invest in their development and our culture as we transform our business and deliver A Better Tomorrow™”.
With operations in 125 countries/regions, the Top Employer Institute is the global authority on HR certification, benchmarking and consulting. Their program certifies organizations based on the results of the HR Best Practices Survey, which covers six areas, with 20 topics, including Employee Strategy, Workplace, Talent Acquisition, Learning, Diversity, Equality and Inclusion, and Wellbeing.
Top Employer Institute CEO Adrian Seligman commented on this year’s awards:
“Achieving Global Top Employer status in 2026 is a remarkable achievement that reflects excellence in individual countries and, crucially, sustainable employee practices across regions and around the world. BAT has demonstrated a rare ability to align its people strategy globally while providing meaningful, locally relevant experiences for employees in each certified market – the hallmark of organizations that deliver strong business performance, talent mobility and workforce resilience. This achievement places BAT among a select group of employers who are benchmarking employee strategy internationally. We are incredibly proud to continue our partnership with them as they inspire excellence across the global HR community.”
BAT is one of only 17 companies to receive the global Best Employer certification. BAT subsidiaries were also recognized as leading employers in a record 44 countries across Europe, North America, South America, the Middle East, Asia and Africa. The Top Employer Institute awards the awards by analyzing companies’ human resources practices in six areas: Strategic Management, Shaping Transformation, Attracting Employees, Workforce Development, Employee Engagement, and Uniting Employees Through Culture.