KMSHK raises the alarm about the negative impact of technology on accurate reporting

During a roundtable organized by the Council of Written Media and the OSCE, the alarm was raised about the negative impact of technology on accurate reporting and the verification of facts. 

At the table with the topic "Fake news and fact-checking in online media", the great role of Artificial Intelligence and the challenges it brings to the media were discussed.

The executive director of KMSHK, Imer Mushkolaj, said that despite the technological changes, the rules that define the news remain the same and requested that they be respected.

"News remains news and reporting rules are reporting rules. It can and does change, of course, the way the news is shared with others, that is, with the public, but the news remains basic, as we learn in journalism schools", said Mushkolaj.

In the first panel of the table, freedom of expression, self-regulation, combating fake news and verifying facts were discussed.

The editor-in-chief of the KOHA Group, Brikenda Rexhepi, raised concerns about the inappropriate use of technology by young journalists and emphasized the importance of confirming the accuracy of news before publication.

"It makes no sense for someone to do the work of a journalist and not verify. For this reason, it is probably good that all of us, the journalists, the new generations, and us understand that they are not two separate things. It means, it never goes with being a journalist and not being a verifier, or being an editor and not being a verifier", said Rexhepi.

also Arberi 4 May 2026 Artificial Intelligence – an aid to journalism or a weapon for disinformation?

The head of the Department of Journalism at the University of Pristina, Muhamet Jahiri, has emphasized that the development of artificial intelligence has increased the challenges that disinformation brings and said that with the strengthening of self-regulation, the credibility of the media increases.

"Today, the media needs an internal self-regulation and at the same time to raise its credibility and transparency with the public, because in the time we are living these two factors are the ones that make the difference when we are dealing with the public space", stated Jahiri .

At the table, concern was also expressed about the weaknesses in the justice system, which discourage the parties from following the legal paths for the realization of their rights.