People have been using social media for years, and Snapchat hopes to take every opportunity to keep users as close as possible. Snapchat recently launched Dynamic Stories, a functionality that allows media to share their news and articles on the Discover platform in the form of stories using RSS, writes "Bloomberg".
Some media in the US, Britain, France and India are among the top partners like the Washington Post, The Independent, Le Figaro and Vogue India. The format does not provide support for video.
Although it is not expected to bring profits and revenue to Snapchat, it is an initiative to encourage the media to use the platform and why not share news.
On the other hand it will keep the users more connected to the social network, not letting them go to Instagram or TikTok.