Apple shares hit record highs on Thursday after it was announced that the company would hold an event on September 12 at its Cupertino campus, where new iPhone models are widely expected to be unveiled.
At their peak, the shares rose to over $228 each amid speculation that Apple is planning to release three new smartphones this year, including one with a larger screen than previous models.
Analysts also expect Apple to release an iPhone with a curved edge display, similar to the iPhone X, but using less expensive LCD display technology.
Apple's invitation to the event was heavy on gold, fueling speculation that the company is planning to release a gold successor to the iPhone X, which was only available in silver and gray last year. passed.
Documents filed with the US Federal Communications Commission and revealed this year show that Apple has sought approval for a "gold" version of the iPhone X.
For years, Apple has released new models in the second week of September, and usually updates other product lines, such as the Apple Watch.
also
The price of the iPhone X drops drastically
Apple goes on sale with new iPhones just weeks after launching them at a big event, just in time for the holiday shopping season.
The $999 iPhone X helped Apple beat Wall Street sales expectations. Investor Warrant Buffett said the iPhone was "extremely undervalued" even at $1.000, seeing how irreplaceable it has become for many people in the world.
