Success story

Tony Jeton Selimi

I like to send my friends and clients there, I like to visit the graves of my parents, meet friends and family, travel to different places like Ohrid, Mavrovo, Skopje, Kratov, Manastir, Struga and enjoy the pleasures of cuisine provided no matter where I travel while I'm there visiting.

1. In which year did you emigrate?

I migrated to London in the autumn of 1990

2. What do you remember most about your early life in the Western world?

There are so many things I remember about starting my new life in the UK. For months I was homeless, barely surviving and crying over what happened to me and the people I loved at the beginning of the civil war. I experienced a loss of identity, feeling alone with no one to turn to for help and was doing any job I could find to help me stay alive.

3. How did your integration go and what difficulties did you encounter?

At first, it was an impossible mission. Why? Because I arrived in London with a small backpack and 250 DM (German marks). My mother had borrowed money to help me survive for a few weeks. I barely spoke English, and with not much money, I couldn't pay for my education, keep a roof over my head, or be able to do basic things that most people take for granted. While I was waiting for my refugee status to be decided, I did what I always do. I worked as hard as I could to save money, find a house to live in, and pay for my college and university education. Everything I was experiencing was very different from the life I once had in the former Yugoslavia. I had to hold down four jobs to pay to graduate from one of the UK's four leading science and engineering universities, University College London (UCL). Once I graduated, while climbing the corporate ladder, I faced racism, bullying, and inequality in pay, promotions, and job opportunities. The list goes on and on, people can read more in my bestselling books.

4. What ties do you have with your homeland and what importance does it have in your life?

As they say, there is no place like home, and the Republic of North Macedonia, and in particular my hometown Gostivar, have a special place in my heart. It is the place where I was born, where many family and friends live, it is where I have many of my childhood memories and where the journey that led me to global fame began. I like to send my friends and clients there, I like to visit my parents' graves, meet friends and family, travel to different places like Ohrid, Mavrovo, Skopje, Kratov, Manastir, Struga and enjoy the pleasures of cuisine provided no matter where I travel while I'm there visiting.

5. How many times a year do you visit your hometown on average?

Globally, I travel the world speaking, consulting, training and teaching my methods, tools and principles to positively transform education, business, healthcare, leadership and government institutions. As a result, my visits to Macedonia vary and depend on whether I have a client, business or TV media commitments, sometimes I go twice, and sometimes four times a year.

6. How much has the birthplace changed according to your impression?

Every time I visit, I notice so many changes, both negative and positive. The airport is better, the roads are better, human rights issues are being addressed more and more, there are modern malls, great restaurants, places to visit, activities and services that weren't there. It is good to see movement in addressing issues such as public services such as health, educational institutes, the elderly, lack of diversity in companies and human resources, LGBTQ, Gender and cross-cultural equality, in marriage, as well as discrimination that occurs as result.

7. What do you miss the most from your homeland in exile?

I miss going to birectore in the morning, enjoying the sunrise in my garden, visiting my parents and grandparents at their vacation spot, going to Leunovo, my mother's birthplace, and enjoying the lake of Mavrovo, and for all that Skopje, Ohrid, Struga and other beautiful places in Macedonia have to offer.

8. Do you think of returning one day to live in your hometown?


9. Describe your professional commitment to us in more detail?

I am recognized globally as one of the leading consultants in the field of personal development and business performance, and the #1 best-selling author of many books specializing in human behavior, leadership, cognition and the psychology of health, wealth and success.

I travel the world to help people from all market sectors and professions find solutions to their personal, professional and business problems to achieve excellence in all critical areas of life; Spiritual, Mental, Emotional, Physical, Business, Money, Relationship and Love.

I provide answers to questions and practical solutions to life's challenges through consultations, talks, training, seminars and various trainings.

As an expert in my field, I have been called upon by leaders from all walks of life, including presidents, MPs, athletes, Dr., famous scientists, entrepreneurs and CEOs of companies such as Microsoft, SAP, Santander, E&Y and Deutsche Bank to help them achieve quantum leaps in leadership productivity, business performance, creating a healthy, rich and meaningful culture and fulfilling their authentic values.

I am the founder of TJS Cognition Ltd, a private and business training, mentoring and consulting company dedicated to inspiring men and women of all nationalities, creeds and colors to become self-disciplined masters and committed leaders who inspire others, to awaken their innate infinite wisdom and love.


With my bestselling and award-winning books “A Path to Wisdom”, “#Loneliness”, “The Unfakeable Code®”, public speaking engagements, seminars and workshops, magazines, the award-winning documentary “Living My Illusion” and more 700 TV/Radio appearances including ABC, NBC, CBS, FOX and their affiliates, I have impacted the lives of over a hundred million people.


My transformative global work and a mission to positively impact the lives of a billion people was recognized by the London SME Awards, selecting me as the winner as the most visionary entrepreneur 2020.

I am known for leaving my clients feeling empowered, grounded, balanced, inspired and worth a billion.

10. In your opinion, what should institutions do for emigrants?

Every business, institution and person living in the Republic of North Macedonia can do so much to connect, support and involve its people in the diaspora in shaping the future of our country, to address growing issues using and leveraging expertise wide that our people in the diaspora have. They can simplify the renewal of identity documents, participating in elections through an application, a portal for the diaspora, promote the businesses of those living in the diaspora, create preferential conditions for entrepreneurs like me to invest in Macedonia , addressing extremism and that it is safe for everyone, regardless of their background, to be able to contribute equally, connect the tourism and business board with experts like myself who bring foreign clients to spend money and support the local economy.