Viva Fresh Group is proud to officially launch the SPAR brand in North Macedonia, bringing one of the world's most recognized retail chains closer to Macedonian consumers through a strong local partnership and a long-term regional vision, in collaboration with SPAR International.
As part of this transformation, the existing Viva Fresh and SuperKit GO stores in North Macedonia will gradually transition to SPAR North Macedonia, introducing a new retail experience built on European standards, operational excellence, modern store concepts, a stronger assortment, advanced logistics and an improved customer experience.
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This is a strategic investment for the future of retail in the region.
Over the next three years, Viva Fresh Group plans to invest more than 45 million euros in North Macedonia, focused on developing a modern logistics center, opening new stores and transforming existing locations into SPAR stores across the country.
Through this expansion, the Group continues to strengthen its position as one of the leading retail groups in the Balkans — connecting markets, investing in infrastructure, strengthening local economies, and creating long-term value for consumers, employees, suppliers, and partners.
In the coming years, Viva Fresh Group will continue to invest in:
• Modern retail infrastructure
• Advanced logistics and supply chain integration
• Digital transformation and advanced customer experience
• Employee development and professional growth
• Support for local producers and regional partnerships
• Sustainable and responsible business standards, in line with international practices
The launch of SPAR in North Macedonia represents another important milestone in Viva Fresh Group's regional development strategy and reflects the confidence we have in the potential of the Macedonian market and its people.
We would like to thank SPAR International, SPAR North Macedonia, our teams from Viva Fresh Store and SPAR Albania, partners, institutions and all collaborators for their trust, cooperation and dedication during this transformative journey.
The giant has arrived in North Macedonia.
And this is just the beginning.
Viva Fresh Group.