Aromas taken from the mountains around the Dominican Republic, mixed with those from the wood that grows in Asia, are just two of the elements that distinguish the perfume that bears the name "Illyrian". And it is not just any perfume. In addition to the name, it is also the product of a brand with an Albanian owner, Koha Ditore writes.
It is about the first perfume created by a couple living in Italy: Jola Hasimi and Nertil Boraj. Both have the already well-known brand name "JH". The market has perfumes which are among the most expensive in the world. But that's not the only thing that makes them special. One of them is called "My Albania", which is also their first product on the market.
This perfume, apart from the name and the bottle which is red and black and the stamp on the box which has the poem "O Atdhe", the ingredients are also taken from the mountains of Albania. The "JH" brand, in addition to expensive perfumes, also has a collection of belts, wallets, shoes and bags with crocodile skin. Such bags bear the name "Teuta", which is attributed to Queen Teuta. The prices of "JH" products reach up to 16 thousand euros. The success that "JH" has achieved for the last two years is very great. "Ilir" has been selected among the 10 most expensive perfumes in the world, leaving behind "My Albania" perfume in terms of price, but not with the luxurious look it has.
This has made "Ilir" enter a short list for the "Oscar Fragrance Award 2018". Now this perfume ranks seventh on the list and if it manages to be in the top 5, then it is automatically nominated for "Oscar...".
A thousand proofs of Albanian flavor
Two years ago, when the designer Jola Hasimi and her husband Nertil Boraj had decided to name their first perfume - at the same time the first Albanian one to enter the international market - the name "My Albania", they encountered opposition. Close friends and associates would suggest that they give it another name because of the difficulty in pronunciation for the international market. But they persistently decided to call it "My Albania". They even had a clear idea of how they would present it. Since they have been living in Italy for several years, their connection to their homeland is strong. They proved this not only with the first product, but also with the following ones... (Read more in the special issue of Koha Ditore for the New Year)