Culture

DJ Regardi of Kosovo on the world stage: "Everything can be achieved"

He is rarely seen in interviews, but the New Year holidays bring him exclusively to Kohavision. With a set of over an hour, in the early hours of January, the well-known DJ producer will electrify the atmosphere. This is another story and must be heard and experienced. Well, his story is a special story. Above all, an example of success and that, as DJ Regardi himself says, "everything can be achieved". For example, the Brit Awards can be achieved in competition with musical empires

The case of DJ Regard is something like the work of the mystical Banksy, the highly prominent street art artist, unknown as a person. Naturally, on a smaller scale than the artist whose works reach millions of euros at auctions, but DJ Regard is also known on the world music scene, few people know that his name is Dardan Aliu, even less that he is an Albanian from Kosovo, that he lives in Ferizaj.

He is rarely seen in interviews, but the New Year holidays bring him exclusively to Kohavision. With a set of over an hour, in the early hours of January, the well-known DJ producer will electrify the atmosphere. This is another story and must be heard and experienced.

Well, his story is a special story. Above all, an example of success and that, as DJ Regard himself says, "everything can be achieved". For example, the "Brit Awards" can also be achieved in competition with musical empires, as was the case two years ago when he was nominated for the best British song for "Secrets" in collaboration with the artist RAYE. It was the edition when Dua Lipa was declared a double winner with "Future Nostalgia" and was declared the queen of that edition. The queen was also in competition in the category where her compatriot was also nominated. Being nominated with "Physical", she did not win but received two weight trophies. Even the 30-year-old DJ didn't win today, but his name had been on popular charts for a long time, and not only.

"Work and follow your dreams. Because everything can be achieved with work and will", said DJ Regard exclusively for TIME. Ali is of few words. More than he speaks his biography.

DJ Regard managed to break into the international market in 2019 with the remix of Jay Sean's song "Ride It", which quickly became a commercial success around the world. His version of the song counts more than 274 million hits on the music platform "YouTube". "Ride It" also dominated the US music charts and received millions of streams on Spotify. The song has also been heard a lot in Great Britain, on various music radios such as "BBC Radio 1", "BBC Asian Network", "Kiss FM" and "Hits Radio". It was positioned at number one in the charts in Ireland, number two in Great Britain and number three in Australia.

"I always knew that I would succeed with my work, but I didn't think about it the way I did. I have a lot of self-confidence, and that has certainly helped me on my journey. And I find inspiration mostly in international DJs", said DJ Regard.

Those who listen today to the genre of music that he launches, hardly have not heard any of his hits. Quite simply, on a December day in Pristina, few people recognize or greet him in a shopping center on the outskirts of the capital. He rarely goes out in public, even because his artistic name has to do with "seeing" or "seeing". He says that he was inspired by the French word "regarde". In Ferizaj, he has his own social circle, where he lives and creates. But the geography of his performances extends all over the world.

"I feel at home here, very well. I always have a good time. I was born here and I continue to live here, but I perform in different countries of the world", says DJ Regarde.

After reaching the heights of global success, Regard released the next songs such as "Secrets", "You", "Desert Love", "Good Vibes", "Paradise", "Hallucination", "No Sleep" and others.

At the beginning of 2023, to mark the launch of the song "No Sleep", Regard organized a party that lasted a full 24 hours and where he performed with 18 of the most popular DJs of dance-electronic music.

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DJ Regard: "I always knew that I would be successful with my work, but I didn't think about it the way I went"

"I thought of gathering some DJs with whom we performed a 24-hour performance in London. It's been a fun experience and we've had a really good time. The comments from the public have also been very good, everyone is satisfied with good music, and for me to do such performances is an easy job", said the well-known DJ.

Successes have not been lacking even in important award ceremonies. In 2020, he was nominated for the "Los 40 Music Awards", where he competed in the "Best International Dance Music Artist" category, and the "NRJ Music Awards" in the "Best DJ of the Year" category. Just one year later, the next successes followed, such as the nomination for the "American Music Awards" and the "Brit Awards", in the categories "Best Dance/Electronic Artist" and "Best Song of the Year" for the hit " Secrets", where the British artist Harry Styles received the trophy, with the song "Watermelon Sugar".

In 2022, he received two more important nominations, such as the "Billboard Music Awards", where he competed for the award "Best Dance/Electronic Song" and the "iHeartRadio Music Awards", where he competed in two categories: "Artist of the Year" and "The best song" in the genre of dance music.

A big role in Regard's success is certainly played by social media, such as TikTok, through which his music reached millions of listeners around the globe. These days a song doesn't just become a hit, it goes viral, and TikTok is often the platform responsible for making a tune extremely popular.

Regard in an interview for the magazine "L'Officiel" had said that he is very proud of the success of the songs "Ride It" and "Secrets", and he is amazed at how they have exploded on TikTok, where all the fans have been creative with their videos, thus pushing him to create more content for social networks himself.

His music, which is already heard and performed in the most popular night clubs everywhere, has made DJ Regard meet different fans of this genre. He recalled one of the most special performances of 2023.

"It was in Ibiza at one of the most unique and popular nightclubs in the world. It is frequented by different people, and it is always a pleasure when you perform in such a place", he said.

Regard is also present on the stages of the most famous festivals in the world. "Neversea Festival", "BaltonSound Festival", "Tomorrowland", "SAGA Festival" are some of the festivals where he had the opportunity to perform in front of hundreds of thousands of listeners.

In addition to live performances, Regardi is also working on new projects.

"I am working on an EP with six new songs, which will be launched in 2024", said the DJ, who is also in demand for collaborations. Some of the most popular artists in world music have performed songs with him, such as Troye Sivan, Tate McRae, Ella Henderson, "Years & Years", Kwabs, RAYE and others. It is also open to collaborations with local artists, if they would fit in the style of music. But at the moment he says that there is nothing new in this direction. However, his path has already taken direction - world stages and top-lists everywhere.