PSG's match with Bayern, which ended 5:4 in favor of the French team, was not only good publicity for football and the Champions League, but also for both clubs. The management of the German champion felt this directly in recent days, writes "Kicker" on Tuesday.
"Through the matches against Real and Paris, we gained over five million new followers on social media," Bayern CEO Jan-Christian Dreesen said in an interview with Bayern's official website.
"When Bayern is discussed so intensively in the US and in the major international media, it shows that global interest in Bayern has reached a new dimension. This is important for our fans, but of course also for our partners and sponsors."
The second leg of the Champions League quarter-final against Real Madrid (4:3) was watched by almost a billion people worldwide. But the first leg of the Champions League semi-final broke all broadcast records. These are important signals for Bayern Munich at a time when fiscal years do not automatically end with a profit and when it is becoming increasingly challenging to keep up with international competition.
"We manage our finances differently, but no less successfully," says Dreesen.
"However, we are not naive. It is becoming increasingly difficult to compete, especially against the Premier League and its financial resources. At the same time, this edition shows that money alone is not everything. Many people talked about the six English teams in the round of 16. Only one reached the semi-finals."
The return match between Bayern and PSG takes place on Wednesday at 21:00 p.m. And Bayern are aware of the importance, not only sporting, of the match.
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"We are one goal behind after the first leg and that is exactly how we should approach the second leg: with humility, because Paris is a great team, but also with confidence," says Dreesen. He says that after the match in Paris, the atmosphere was very electrifying. Dreesen said that he praised the team, but at the same time he warned them.
The fact that everyone was satisfied with the spectacle in Paris will not help the German team on the field.
"Glory will not take us to the final in Budapest. We want to secure the final and for that we need to thrill the football world again against this extremely strong Parisian team."
