Edon Zhegrova is not yet a starting player at Juventus. Consequently, he is not yet one of the most important players of the Italian team.
But the Kosovar is one of the "old lady's" most attractive players, with what he does with the ball on the field of play, and ultimately one of the most exposed as well.
Hardly a day goes by that the Turin club doesn't post something about or with Zhegrova.
For example, on Friday afternoon, he posted a photo of a smiling Zhegrova, warning of something coming.
A photo of Zhegrova was also posted by Juventus on social media on Thursday. The caption read: "When he gives that look... you know something's coming."
Also on Thursday, Juve published a video on social media of Zhegrova's "magical" moments in the cup match against Udinese. In the midweek match, the 26-year-old played little, but had excellent individual moments.
"Edoni in the zone," Juve wrote, attaching a Kosovo flag to the post.
"Welcome to the Edon Zhegrova show," Juve wrote in the December 3rd post, which also featured moments from his performance in the December 2nd match against Udinese.
And of course, the Kosovar was not absent from Juve's social networks immediately after the cup match.
Almost all the comments, not only from Albanians, are that Zhegrova deserves significantly more space than Juventus is giving her. That she probably deserves more minutes, said Juve coach Luciano Spalletti, after the last match.
Posts about Zhegrova are highly viewed and commented on, and this may be Another reason why he is never absent. Every Juve video with Zhegrova in it has millions of views. But the frequent posts also prove the expectations that the big Italian club has from the attractive Kosovo player.
Juventus plays the big derby with Napoli on Sunday at 20:45. The match is being played in Naples, and it is hoped that it will be the real explosion of Zhegrova in Serie A.