Lancia announces: The day we've all been waiting for has arrived


"Finally came the day we were all waiting for. Today we celebrate the rebirth of the Lancia brand". These words were written by Lancia in the press release next to the first photo that reveals the first of the three new models planned for 2024 - the Ypsilon.

"We celebrate this moment together with Cassinan, an expression of Italian design excellence, and present the Lancia Ypsilon Edizione Limitata Cassina, a 100% electric car, with 1906 units, to celebrate 117 years since the foundation of the brand," he said. Luca Napolitano, head of the Lancia brand.